Website copy, brand voice + tagline

Client: Team Sammy Hammouda

Project year: 2022

Objectives: Developed a clear and compelling brand voice and articulated the service offering for a top-producing mortgage broker in Québec, Canada.

Deliverables: Website content strategy; copy production; tagline development; brand voice articulation; SEO keyword research and competitor analysis.

Project URL: https://www.sammyhammouda.com/

Mortgages, simplified.

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Mortgages, simplified. ~

Concise copy for a Top Producing Broker.

Mortgages are complex financial instruments—sometimes they make you feel dizzy. Our goal was reduce this complexity so that the client’s offering could be readily understood by prospects. With a concise Services (i.e., ‘Mortgage solutions’) overview and a comprehensive FAQ section, we delivered just that.

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Pavle Marinkovic