Drop it like it’s blog.
The beauty of blogging.
Blogs are a key component of intelligent content marketing. They can help improve SEO, enhance credibility and drive traffic to your site.
Don’t DIY and risk putting your audience to sleep. Get in touch today and let’s explore some options.
Blog packages
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Single post
Starting at CAD 590, this includes a single, well-researched blog post of ~1000 words. Prior to writing, we’ll ask you questions about your industry as well as competitors of interest. The post will be crafted with a specific buyer or audience persona in mind.
Note: prices vary depending on the complexity of the topic and the amount of research that’s required; this option is exclusive of SEO keyword research.
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Four blogs/month
Starting at CAD 2,300 per month, this package includes four, 1000-word blog posts. We suggest engaging in a strategic content planning exercise first; this would entail investing in SEO keyword research to identify suitable topics.
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Content Planning & SEO Package
If you’re looking to create blog posts that are optimized for search and user intent, we recommend this package as an ‘add-on’ option. Through in depth keyword research, we’ll identify keywords and content topics that will help us write more targeted and strategic pieces. We’ll also map out your blog content for months at a time.
This package starts at CAD 795 for 3 months’ worth of content (~2-4 blogs/month).
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Require interviews?
Starting at CAD 475 per blog, we can conduct interviews with key opinion leaders in your industry. Interviews require prep time, advanced research and strategic thinking as to how insights can be optimally integrated into the piece.
In the fast-paced digital landscape, capturing organic traffic is crucial. Our SEO-optimized content strives to enhance your visibility as a ‘thought leader’ or expert voice in your industry.
A word about SEO.
FAQs
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Blogging is about building trust with your audience via an empathic understanding of their needs, frustrations, and interests. This includes providing thoughtful, expert-level answers to their most pressing questions.
Thus, while a blog post can literally be about anything, businesses tend to write about topics that are relevant to their target market(s).
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Far from virtual dust-collectors, blogging serves as a strategic reminder that you exist and offer something of value.
Plus, they're great to promote on social media channels, helping drive traffic BACK to your site. One blog post can be re-shared on social various times per year, and can be built-upon in subsequent post iterations.
Pro tip: you can actually create numerous pieces of 'micro-content' based on a single blog post! This helps make planning your social media calendar much more seamless.
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Keyword research is one of the best ways to gain insight into what your readers actually want to learn about.
What piques their interest? What are their most pressing questions?
Ideally, your blogs are based on topics that reflect the above.
Having a pulse on this could help you generate potential leads via organic search.
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Absolutely.
Blogs demonstrate to your audience that you understand them.
This is important for numerous reasons. For example: 1) You can introduce and position your offering as the "solution" to their problems; 2) You're fostering a connection that's based on an empathy-first understanding of their everyday struggles and frustrations.
Every target market has specific needs and pains points. Ultimately, blogging provides an opportunity to demonstrate that you know what those are.
Content marketing is a marathon, not a sprint.
Love it or hate it, producing lots of strategically crafted content is what the Age of Information Overload now requires.
From a practical standpoint, this means that you need to consistently remind your target audience that you’re alive and well—thriving, in fact.
Ready to enhance your market position? Hiring talented wordsmiths who can communicate expertise—and nurture trust— is a wise first step.