Simile™
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Simile™ /
Tell your brand story, minus the fluff.
Copywriting and content writing that’s grounded in smart messaging and supports your business goals.
A Montréal micro-agency for brands with a lot to say.
Simile Agency Inc. specializes in brand messaging, thought leadership, and punchy copywriting. We love helping founders and SMEs articulate what they do, how they do it, and why it matters with smart, empathy-centric words.
Are you ready to reveal your genius?
“In the generic-content era, investing in language that has soul + punch is one of the smartest moves your business can make.”
Services
Website copywriting
Your website provides an intimate peek into what you stand for, your offering, and your vision. But finding copywriters who can translate that into smart content is no easy feat, especially when you require numerous pages of optimized content. Learn more about our approach to website content.
Positioning & messaging
A brand without a clear voice and consistent message gets lost in the digital void. Our messaging service helps define that voice, clarify your value, and communicate what makes you unique. With the right storyline, your business can connect more deeply with your audience.
Editing & proofreading
Inconsistencies, a lack of flow, and grammatical errors can harm your professional image. From brochures to blog posts, we excel at getting surgical while preserving your tone of voice and brand essence.
Blog posts
Publishing—and regularly updating—blog posts should be part of your content marketing strategy. With the rise of LLMs and Google’s preference for EEAT content, quality blogging is more important than ever. Explore our blogging service and what it entails.
Thought leadership
To deepen the connection with your readership, your LinkedIn articles, white papers, and eBooks require an authoritative, confident voice and expert-level writing skills. Let’s convert those big ideas into written assets that elevate your digital status.
Email writing
Emails should feel like a conversation and be actually fun to read. Our email copywriting service is focused on building bridges with your readership, helping them get better acquainted with your business. Your audience’s inbox is precious, so let’s fill it with the good stuff!
Speech writing
Writing support for senior leaders who need to communicate clearly and with intent. We help shape and refine your speech so that it’s purposeful and aligned with your voice.
Website planning
A well-structured website starts with a clear foundation. We map out your site’s pages and organize them with intention, so your website reflects how people actually search, think, and move through information. Learn more about website planning.
Are your words pulling their weight?
While the right words build trust and help your customers and prospects feel understood, the wrong ones can create confusion and send them running for the hills.
Or, into your competitors’ arms.
Painful, but ‘tis true…
In the generic-content era, investing in language that has soul + punch is one of the smartest moves your business can make.
FAQs
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A content or copywriting micro-agency brings structure and strategic direction to how a business communicates—without the handoffs, layers, or bigger teams often associated with larger agencies.
Instead of being passed between account managers, junior writers, and multiple rounds of approvals, the work is led at a senior level, with trusted specialists brought in to meet specific project requirements.
Essentially, a micro-agency offers a more boutique and hands-on experience—often at a more accessible price point.
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Oui, absolument!
En tant que service de rédaction basé à Montréal, Québec, nous travaillons couramment en anglais et en français pour soutenir les entreprises locales. Même si le contenu final sera en anglais, nous pouvons communiquer en français tout au long du projet. Cela permet de clarifier vos besoins, poser des questions, et garantir que votre message soit parfaitement adapté à votre audience anglophone.
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We combine clear, compelling writing with strategic SEO best practices. This includes keyword research, content structure, metadata optimization, proper alt text, and other on-page SEO techniques such as internal linking.
It’s important to keep in mind that your Search Engine Results Page (SERP) placement is influenced by numerous factors such as site speed, website age, algorithm changes, the number of competitors in your space (and how good their websites’ are vis à vis yours), etc.
Hiring a skilled SEO copywriter who can leverage both their on-page prowess & writing chops is still critical for creating a solid foundation for your web content.
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Yes. We integrate SEO into our copywriting while staying up to date with current best practices.
This includes keyword research, structuring content for clarity and discoverability, and applying it across headings, metadata, and internal linking. The goal is to write for both people and search engines, so your content reads naturally, reflects your expertise, and supports your global SEO and AI-discoverability activities.
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Copywriting is focused on persuasion and action. It’s used on key pages like your website, where clarity, positioning, and messaging directly influence decisions.
Content writing is focused on informing and building trust over time. It encompasses blog posts, eBooks, white papers, and guides that help establish your authority and keep you visible.
For more information, explore our article: Copywriting vs. content writing—what’s the difference?