Simile™
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Simile™ /
Tell your brand story, minus the fluff.
Content & messaging strategies that reveal your genius and support your business goals.
A Montréal writing agency for brands with a lot to say.
Simile Agency Inc. is a Montréal-based copywriting and content agency focused on brand messaging, thought leadership, and website content.
Established in 2022, we’re about punchy copy, impactful storytelling, and ditching boxes that curb our creativity. We love helping solopreneurs, start-ups, and SMEs—and the agencies that support them—communicate their brilliance with depth and empathy.
“In an era where generic-sounding content abounds, investing in language that has equal parts substance, soul, and punch is one of the smartest moves your business can make.”
Writing & consulting services
Website copy & strategy
Your website provides an intimate peek into what you stand for, your offering, and your vision. But finding copywriters who can translate that into smart content is no easy feat, especially when you require numerous pages of optimized content. Learn more about our website copy approach.
Positioning & messaging consulting
A brand without a clear voice and consistent message gets lost in the digital void. Our messaging service helps define that voice, clarify your value, and communicate what makes you unique. With the right storyline, your business can connect more deeply with the right audience across every channel.
Editing & proofreading
Inconsistencies, a lack of flow, and grammatical errors can harm your professional image. From brochures to blog posts, we excel at getting surgical while preserving your tone of voice and brand essence.
Email writing
Emails should feel like a conversation and be actually fun to read. Our email copywriting service is focused on building bridges with your readership, helping them get better acquainted with your business. Your audience’s inbox is precious, so let’s fill it with the good stuff!
Thought leadership
To deepen the connection with your readership, your LinkedIn articles, white papers, and eBooks require an authoritative, confident voice and expert-level writing skills. Let’s convert those big ideas into written assets that elevate your digital status.
Blog writing
Publishing—and regularly updating—blog posts should be part of your content marketing strategy. With the rise of LLMs and Google’s preference for EEAT content, quality blogging is more important than ever. Explore our blogging service and what it entails.
Writing coaching
Coaching for those developing their craft—especially if you’re looking for guidance on blog writing, website copy, or SEO copywriting principles. Sessions are offered on a sliding scale.
Speech writing
Writing support for senior leaders who need to communicate clearly and with intent. We help shape and refine your speech so that it’s purposeful and aligned with your voice.
Website planning
A well-structured website starts with a clear foundation. We map out your site’s pages and organize them with intention, so your website reflects how people actually search, think, and move through information. Learn about website planning.
Custom projects
Not sure what you need or have a very particular project in mind? Write to us, and let’s chat about it.
Words that warm the heart 🫶
Words that warm the heart 🫶
Kind words from awesome people.
Rachel Bourbonnais | Founder & Brand Designer, Huppée agence creative
“Working with Nadia is always a pleasure. Her ability to get to the heart of a brand and translate it into authentic, compelling copy is exceptional. Over the past 1.5 years of collaborating on websites, emails, and naming projects, she’s been creative, reliable, and a joy to work with. If you’re looking for an English-language copywriter who really gets it, Simile Agency has you covered.”
Pavle Marinković - Writer and Audio Branding Consultant
“I remember being exhausted from the editing, but Nadia kept going, bringing energy and motivation for both of us. Without her, I wouldn’t have published my book; she was instrumental to its completion.”
Rida Mortada, B. Eng - Head of Business Development, MEDILab
“We had the pleasure of working with Simile for the development of Medilab.com. From the outset, Nadia took the time to deeply understand what we do, in order to deliver our message in the most clear and reader-friendly way possible. Her commitment to truly grasping our mission, values, audience, and the intricate details of our services was evident from our very first meeting.”
Nathan Watkins - SEO Expert & Content Writer
“Having worked with Nadia and Simile across several projects, I couldn't ask for a better collaborator and project leader. She is a highly-skilled and passionate creative mind, with a strong work ethic and an ability to capture a brand's personality through language with ease. Nadia is also very easy to work with; by encouraging the sharing of ideas, and having a dedicated approach to learning new skills and understanding the full scope of what a client needs, our projects are always fun, productive, and above all else, successful for the client!”
Do your words have substance, soul + punch?
While the right words build trust and help your customers and prospects feel understood, the wrong ones can create confusion and send them running for the hills.
Or, into your competitors’ arms.
Painful, but ‘tis true…
In an era where generic-sounding content abounds, investing in language that has equal parts substance, soul, and punch is one of the smartest moves your business can make.
FAQs
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A copywriting agency brings structure and strategy to how your business communicates.
It combines writing with supporting disciplines like SEO, editing, and translation, while maintaining a broader, project-level view — coordinating the work, managing complexity, and ensuring everything holds together across your content ecosystem.
Copywriting agencies can also offer content writing services (think guides, eBooks, and/or blogs) as well as monthly or yearly content planning.
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Freelance copywriters are often a strong fit for focused, standalone projects.
A copywriting agency becomes valuable when the work is more complex — involving multiple pages, contributors, or ongoing content. It can coordinate the full process from start to finish, bringing together the right expertise and managing the moving parts so everything stays cohesive and on track.
This is especially useful for larger website projects, SEO-driven blog strategies, or long-term content work where consistency and oversight matter.
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Oui, absolument!
En tant que service de rédaction basé à Montréal, Québec, nous travaillons couramment en anglais et en français pour soutenir les entreprises locales. Même si le contenu final sera en anglais, nous pouvons communiquer en français tout au long du projet. Cela permet de clarifier vos besoins, poser des questions, et garantir que votre message soit parfaitement adapté à votre audience anglophone.
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You bet.
We love working with web developers to create content that aligns with site structure, SEO strategy, and user experience.
(And of course, your preferred character limits!)
Whether the site is in development or already designed, we’re flexible and will adapt our content strategy accordingly. We’re also happy to provide targeted recommendations for new content sections that could add extra value for your client.
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We approach each project as its own challenge, bringing together strategy, marketing, and consumer psychology with a fresh, independent perspective. Simply put: we’re not scared to think outside the box.
We humbly believe that this mindset is more critical than ever, because, let’s face it:
It’s one hell of a saturated digital jungle out there (pardon our French).
Audiences have almost seen and heard it all. People are disenchanted. Their BS-detectors have never been more formidably attuned.
So it’s important to not just say it differently but to also say it directly, and in a way that 1) captures your brand ethos; 2) does justice to your offering; 3) leverages your edge & differentiators (and properly communicates them); 4) resonates with your target market; 5) drives conversions.
A tall order, yes 😅, but we love to rise to the occasion.
The point is, it’s hard, and it’s complex, but we bring our appreciation for complexity to every project.
We always strive to find a way to make content slightly different—whether that’s through a tagline, a well-thought-out About Us section, or an email that uses a slightly unusual subject line.
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Yes. As a Montréal-based company, we love helping local businesses with their content needs. Our work ensures your messaging is clear, engaging, and tailored to your audience, while reflecting the nuances of the local market.
If you’re looking for an English copywriter in Montréal, we’d be happy to learn about your project and big ideas.
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We combine clear, compelling writing with strategic SEO best practices. This includes keyword research, content structure, metadata optimization, proper alt text, and other on-page SEO techniques such as internal linking.
It’s important to keep in mind that the realm of organic search is complex. SEO has become more nuanced over time, especially with evolving algorithms and AI-driven search behaviour.
Moreover, your Search Engine Results Page (SERP) placement is influenced by numerous factors such as site speed, website age, algorithm changes, the number of competitors in your space (and how good their websites’ are vis à vis yours), etc.
Nonetheless, certain practices are still a must. Hiring a skilled SEO copywriter who can leverage both their on-page prowess & writing chops is still critical for creating a solid foundation for your web content.
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Yes. We integrate SEO into our copywriting while staying up to date with current best practices.
This includes keyword research, structuring content for clarity and discoverability, and applying it across headings, metadata, and internal linking. The goal is to write for both people and search engines, so your content reads naturally, reflects your expertise, and supports your global SEO and AI-discoverability activities.
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Copywriting is focused on persuasion and action. It’s used on key pages like your website, where clarity, positioning, and messaging directly influence decisions.
Content writing is focused on informing and building trust over time. It encompasses blog posts, eBooks, white papers, and guides that help establish your authority and keep you visible.
For more information, explore our article: Copywriting vs. content writing—what’s the difference?