No: I'm not robot.
No: I'm not robot.
About Simile.
Simile is a Montréal-based content and copywriting service with a global, avant-garde mindset and lots of cheeky ideas. And, because we don't like boxes, we tend to discard them entirely.
A hashtag was invented to capture our mission: #copythatcuts. More than a catchy string of words, it embodies a writing style that infuses honesty & frankness with empathic storytelling. The kind that advances your brand’s marketing and communications goals.
Minus the fluff.
Hi, I’m Nadia
Content Writer, Copywriter + Copyeditor
Born and raised in vibrant Montréal, I’m passionate about using language to help businesses create genuine resonance with their target market and stakeholders.
In addition to almost a decade of experience within the healthcare and community health sector, I’ve gained invaluable experience penning content for diverse audiences and industries. The outcome? An adaptable, industry-agnostic creative who can quickly grasp the big picture, but also, what resonates with a particular target market—and why.
In 2022, I launched Simile Agency Inc. to address the need for high-quality English content in the local market, aiming to help SMEs and non-profits tell their stories with authenticity and impact.
Currently, I also bring my writing expertise to the marketing department of a leading Canadian tech startup in the ESG space. It’s rewarding to witness growing global momentum around the corporate adoption of ESG practices in the race to net zero.
I look forward to learning more about your business and how I can add value.
Nadia Hammouda, M.A. | Montréal, Québec, 2024
More about Nadia.
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I hold a Bachelor of Arts in Psychology from McGill University (2008) and a Master of Arts in Public Policy & Public Administration from Concordia University (2014).
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My background in psychology and professional experiences in the world of health have left a lasting impression on how I view the world. I’m certified in Mental Health First Aid and have a keen interest in how the systems in which we are embedded impact our well-being. I believe that larger ‘system-wide’ reform will require a ‘re-framing’ in how we conceive and write about emotional distress as well as cognitive and intellectual diversity.
One of my most meaningful professional experiences was facilitating anxiety self-management workshops and peer support groups in the non-profit sector. It was then and there that I realized the power of healing in community.
I'm also a piano player and aspiring songwriter/composer. Stay tuned for some beats :)
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Over the course of my career, I’ve had the opportunity to produce content for/and within the public, private, and non-profit sectors. I’ve written for a variety of industries, such as healthcare/medical research, community mental health, and B2B SaaS.
From proposals to web copy to penning speeches for the C-level, I’m no stranger to steep learning curves, constructive criticism, and yes, sometimes even writer’s block 🤓
Through these experiences, I’ve learned that stepping out of one's comfort zone is integral to growing as a wordsmith—and as a human,
and that the best ideas tend to be located outside the box…
Rida Mortada, B. Eng - Head of Business Development, MEDILab
“We had the pleasure of working with Simile for the development of Medilab.com. From the outset, Nadia took the time to deeply understand what we do, in order to deliver our message in the most clear and reader-friendly way possible. Her commitment to truly grasping our mission, values, audience, and the intricate details of our services was evident from our very first meeting.”
Pavle Marinković - Writer and Audio Branding Consultant
“She was always kind with her suggestions, never imposing, and whenever I was stuck, she provided feasible options to move forward.
I remember being exhausted from the editing, but Nadia kept going, bringing energy and motivation for both of us. Without her, I wouldn’t have published my book; she was instrumental to its completion.”
Simile
What’s in a name?
Originating from the Latin word similis, simile is a figure of speech that expresses the likeness or resemblance of two seemingly dissimilar things…
A powerful literary device in its own right, simile uses constructs such as like or as to unify disparate terms, thereby acting as a bridge.
PHILOSOPHY.
Because words shape worlds and incite people to action, the writers and marketers of our era have become powerful 'agents of culture’.
Who is the “we” behind Simile?
I have built a network of talented contractors who assist me with the execution of projects, when required. Trusted collaborators include content writers, SEO specialists, and professional translators.
Nevertheless, I personally oversee every aspect of the projects I undertake, ensuring a direct understanding of your vision and needs. This hands-on approach guarantees that your project receives the meticulous attention and expertise it deserves, from start to finish.