Client: MEDILab

Project year: 2023

Objectives: Crafted clear and concise copy for a family-owned business, focusing on their comprehensive offering and inspiring story. The goal was to create authentic and empathy-centric messaging that would resonate with the specific challenges of their audience while also encapsulating the spirit of their brand.

Deliverables: Website content strategy; core messaging; copywriting; tagline dev; SEO keyword research and competitor analysis; production of meta titles/descriptions, schema, external/internal linking.

Project URL: www.medilab.com