A love note.
Photo of yours truly posing in front of a gorgeous mural in the Plateau Mont-Royal Arrondissement
Words are powerful and important. I witness their potency on the daily.
And I know you have too.
Remember that time a few nasty ones ruined your day? Or when certain 'magic' words were spoken to you? I bet they stirred a sense of positivity and momentum. I bet they carried a special energy…
You might have already been thinking it and yes, 'tis true: I was that kid. The one who read tirelessly after lights out. Sneakily, under covers. With strained eyesight. Flashlight in hand...The kingdom of language carried in it an entire universe. And, I was its devoted subject.
Fast-forward to more recent times (deteriorating vision included), I began to feel jaded by the state of 21st century messaging. Both as a consumer, and as a wordsmith. I believed that my role was to express concepts with clarity and truth. And to do so with creative license. Yet, amidst information overload and a tendency towards “content conformity” I realized that this was easier said than done.
This provoked a period of deep contemplation. And, from within this space I began to question: how do we adapt to this reality? How do we ‘do positioning’—and what does this actually mean today? How can we evoke sincerity, authenticity, and wow, while simultaneously not sounding like everyone else?
When it comes to content writing and copywriting, the answers are complex and multi-factorial. There isn’t a singular one. Marketing + brand + business objectives are a hard soup to stir. Nonetheless, we can begin by adjusting our approach. Ours is about striking a balance between smart strategy, tapping into that inner magic and moving people to action. We have in-depth conversations and ask tough questions. We get to the heart of who you are and why your services and products matter.
Our world is accelerating, heightening digital saturation (and a lot of mindless scanning). AI-anxiety is at an all-time high. Words are our allies in mitigating this chaos and infusing meaning back into the mix. In your quest to find the right agency fit, we hope that you’ll consider us as your wordsmiths of choice.
Take care,
Nadia
