Smart words for ambitious brands.
Copywriting, content marketing, and storytelling designed to grow your business.
Hello // Bonjour
Simile™ helps brands that care about words—a lot.
Simile™ is an English-language copywriting and content writing agency, proudly based in vibrant Montréal, Québec.
What excites us, you ask? Smart content, impactful storytelling, and ditching boxes that curb our creativity.
More than anything, we love helping businesses communicate their value and stand out in increasingly noisy markets.
We also love em dashes and used them way before Chat GPT gave them a bad rap.
Which is why we’re staying strong, and em-dashing on…
Words matter—probably more than ever.
While the right words build trust and help your customers feel understood, the wrong ones can create confusion and send them running elsewhere.
A painful, yet honest truth…
In an era where AI content is literally everywhere, investing in language that has soul is one of the smartest moves your business can make.
We help brands describe who they are, what they do, and why it matters.
Mission
At the simplest level, we use language to create solid foundations. The kind that convert prospects into repeat customers and foster fruitful partnerships. The kind that are built upon intentional, no-frills language.
To that end, we convert complex ideas and industry knowledge into more digestible forms. We're especially passionate about helping our clients showcase their deep expertise in a way that is refreshing and reflective of their brand essence.
Philosophy
Because words shape worlds and incite people to action, the content marketers of our era have become powerful 'agents of culture’.
This power comes with the responsibility to provide value and reinstill meaning and emotion in marketing and communications. This entails writing with a #copythatcuts mindset: producing messaging that's concise, reverberates, and is unapologetically you.
Values
We value genuine people and genuine brands. We’re big on having frank conversations and asking deep questions. We value the human voice, and believe that infusing it in content marketing is more important than ever.
We have a special place in our hearts for companies and organizations who care about sustainability, have a social impact mission, or are striving to ameliorate Quality of Life through innovative ideas and solutions.
Facts.